SSRC the ability to interact effectively with theatrical dealers, representatives and consultants.
If you want to give your next corporate event a professional edge, then you obviously need to get your lighting just right. Often people think any form of illumination is fine, but you need to create an atmosphere that will help engage the event attendees and create an unforgettable impact.
Instead of just flooding your arena with lighting, think about which areas are the most important, and within which areas you want to create the most atmosphere. Make sure you pay a couple of visits to the arena itself, and if possible attend an event which has the arena as its venue. You can then see how effective the lighting used at this event was, and how you can modify it for your own purposes.
The majority of modern lighting systems use LED-based lights, but sometimes a venue will require a traditional lighting rig. If you can put together a varied lighting portfolio including spotlights, uplighters, and other options, then you can use your entire lighting ensemble more effectively, giving a professional impression.
Even at the most entertaining and inspiring events, people’s attention can waver. If you do not want this to happen, then you can make sure they are concentrating on a specific area or individual speaker by using spotlights. If you dim the rest of the arena and focus on the important areas using spotlights, then people will have less to look at that has the potential of distracting them.
Stages can be bland and boring. Tell a story with lighting design. If you really do want to create a memorable event then color is very important. You can use wash lighting to fill your entire stage with colored light. You can even change the color of the light for each separate part of the event. Just make sure you keep things subtle and don’t go overboard – you don’t want to make your attendees feel as if they have stumbled into a night club by mistake!
If you have any further questions about using lighting at your next corporate event, then contact us here at SSRC.